This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why.

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company's status firmly at the top of the golf ball world.

In its quarter century of dominance, the Titleist Pro V1 has become the golf ball against which all others are measured. That ...

You can get your hands on a free dozen of the purported No. 1 ball in golf. Titleist has released its annual loyalty promotion, allowing customers to get a free dozen of their new 2025 Pro V1 line ...

Back in October of 2000, at the Shriners Children's Open (at the time Invensys Classic at Las Vegas), Titleist introduced a completely new “Pro V1” golf ball for the first time. That week ...

The newest version of golf’s most popular ball made ... major championships and 13 PGA Tour wins. Titleist has introduced updated Pro V1 and V1x balls every other year for nearly 20 years ...

Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

The deep dive: The first Pro V1 was released on the PGA Tour 25 years ago, and it quickly became the most-played ball in golf, an honor it has never relinquished. The Titleist Pro V1 and Pro V1x ...