The roots of design thinking reach back to the 1950s and ’60s. Architects and engineers were among the first to experiment with a structured way to think through creative challenges. In 1969 ...

MacCormack, Alan, Caroline M. Elkins, Allison H. Mnookin, Leonard A. Schlesinger, and Joyce J. Kim. "A Note on Design Thinking." Harvard Business School Background Note 322-042, August 2021. (Revised ...

The roots of design thinking reach back to the 1950s and ’60s. Architects and engineers were among the first to experiment with a structured way to think through creative challenges.

The roots of design thinking reach back to the 1950s and ’60s. Architects and engineers were among the first to experiment with a structured way to think through creative challenges.