Honda is now one of the most influential and recognized car and motorcycle brands in the world, but the story behind its creation is one of incredible perseverance and vision. The journey begins with ...

Certainly, I was surprised. I'd heard a lot about Soichiro Honda as a casual car enthusiast, but nobody had brought up the time he drunk drove a car off a bridge full of geishas. What more did I ...

Eventually, this statement got back to the head of Honda, Soichiro Honda. For those of you unfamiliar, Soichiro was an amazingly gifted engineer and a very determined man, starting Honda in a ...

How Soichiro Honda would've hated hearing that. It wasn't always the case, as Honda built his company on innovation, excitement, and excellence. Perhaps there was no greater example than his ...

So it may come as surprise to hear that when Soichiro Honda chose a bright and cheery red for the company's prototype S360, there was a problem. Red cars were illegal in Japan. According to ...

Soichiro Honda was a simple man with a big dream. Even though he passed away in 1991, he lived long enough to turn that dream into one of the world's biggest manufacturers of automobiles ...

Soichiro Honda's first commercial enterprise was adapting leftover World War II generator engines to power bicycles, and the company he formed would go on to make such formidable motorcycles as ...

Since Soichiro Honda founded the company that carries his name in 1948, Honda has cranked out reliable econoboxes like the Accord and Civic, and spawned the luxury auto brand, Acura. Honda made ...