Marketing Strategies for Kids' Shoes. Kids' shoes make up about 20 percent of total footwear sales in the United States and are the second-largest segment of the shoe market.

For kids to be able to properly roll through their feet when walking, experts advise that the tip of a child’s big toe should land about ½ an inch from the shoe’s inside tip while standing ...

As inflation soars, the price of kids’ shoes is soaring even faster. ... Adult leather shoes, for instance, face an 8.5 percent tariff. But because of rules imposed in the 1930s, ...