The Blair Witch Project. The original movie has such a massive legacy that it’s easy to overlook what it does well in its own right. There’s a sense of it all being plausible that is not ...

In 1999, the horror landscape was changed forever by The Blair Witch Project. Thanks to its ingenious marketing campaign, Eduardo Sanchez and Daniel Myrick's film with a no-name cast of Heather ...

‘The Blair Witch Project’ transformed movie marketing with its groundbreaking viral campaign — and set the stage for the online promotional techniques of today.

In the summer of 1999, Heather Donahue, Michael C. Williams and Joshua Leonard were trapped in a strange sort of limbo. “The Blair Witch Project,” their debut feature, had exploded out of the ...

After premiering at the 1999 Sundance Film Festival to great acclaim, The Blair Witch Project was acquired by Artisan Entertainment for $1.1 million. (Lionsgate eventually acquired Artisan in 2003.) ...

Heather compared the experience to The Blair Witch Project. When I saw 14-year-old Derek through the green-tinted night-cam sobbing in his sleeping bag, I agreed. But hey, at least there was no mucus!

The stars of The Blair Witch Project are banding together and sharing a public proposal to Lionsgate after the studio partnered with Blumhouse for a reboot.. Heather Donahue, Joshua Leonard and ...

"Blair Witch Project" actress Heather Donahue confirmed that audio from the movie's ending featured without permission in Todd Field's "TÁR," leading Lionsgate to pursue a settlement from Focus ...

“The Blair Witch Project was filmed on Hi8 video and 16mm b&w film and edited on a Media 100XR, a non-linear editing system in wide use then,” he wrote. 25 years later, ...

“The Blair Witch Project” is the first film in a multi-picture pact with Blumhouse reimagining horror classics from the Lionsgate library. Blum will team with producer Roy Lee on the new film.

8:55 a.m. July 31, 2024: An earlier version of this story credited Artisan Entertainment with launching a promotional website for “The Blair Witch Project.” The distributor relaunched a site ...