Walter Käch's 'Lettering' is cult classic design book whose ripple effects can be seen in some of the biggest brands of today ...

Spacing of text is important to make text legible ... using a certain shape or line type as the basis for a lettering design. Negative space The empty space between letters is called kerning ...

And trust me, these design fails are a perfect example of fonts gone horribly wrong. From signs that accidentally spell ...