Sales enablement tools power GTM success. Boost alignment, speed up onboarding, and unlock AI-driven insights your team can ...

For founders navigating long R&D cycles and high hardware costs, traditional startup playbooks often fall short.

The Key Shifts In B2B Buying Behavior Buying Committees, Not Individuals B2B technology purchases often involve 6 to 10 stakeholders, ranging from IT and finance to operations and executive ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision ...

The technology is available to do that, but the market isn’t ready yet,” concluded Patel. Jack M. Germain has been an ECT News Network reporter since 2003. His main areas of focus are enterprise IT, ...