But the meme team’s work — blessed by Mr. Trump, polished and substantially scaled up — represents an evolution with the potential to transform campaigning online.

Develop Team Memes: Develop short, catchy phrases that encapsulate these values. One of Spotify’s team memes around the above values is “No Divas,” borrowing from the metaphor of music.

The Dallas Cowboys, known colloquially as “America’s Team,” are one of the most polarizing entities in the NFL. Their journey, laden with both adulation and animosity, tells the tale of a ...