A team of researchers led by James Fong at UC Berkeley has devised a new way to stimulate specific cones in the retina and thus create a novel color experience. Previous research has demonstrated ...

Scientists Say They’ve Discovered a New Color—an ‘Unprecedented’ Hue Only Ever Seen by Five People The color, dubbed olo, is described as an intensely saturated teal.

Researchers developed a new technique to stimulate specific retinal cone cells. The process appeared to allow observers to experience a never-before-seen color called Olo.