4. Stronger Customer Relationships: By understanding your target audience’s preferences and pain points, you can build stronger, more meaningful relationships with your customers.

A target audience refers to the specific group of people you want to reach with your product, service, or content. These are the people who are most likely to be interested in what you're offering.

Target, for instance, is adding 300, Walmart, 150; Sam's Club, 30; Bloomingdale's, 15 and Bluemercury at least 30. Walmart and Target have hailed consumers' fondness for store pickup and delivery ...

The importance of market research Market research tools—such as Google Trends or social media analytics—help identify which promotional items are appealing to specific audiences.