Soon after its release, the Tanishq campaign immediately led to the hashtag #BoycottTanishq. The 45-second film faced massive backlash on social media.

Since the past couple of days, #BoycottTanishq has been trending on social media, with various sections of the society calling it out for 'promoting Love Jihad'. Following the uproar, Tanishq took ...

This past weekend, when I logged into Twitter, I saw “#boycottTanishq” trending. Tanishq, an Indian jewellery brand, released an advert featuring a Hindu-Muslim couple.