TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

Well, we’ve got some welcome news for you: TAG Heuer is reintroducing the Formula 1 for good this time. Three of the nine announced references—black and white; deep blue; and bold red—will ...

The new (deep breath) TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing is limited to just 3,000 pieces and has bold racing-inspired features on the dial, bezel and caseback.

At $1,800 (£1,650), the Formula 1 Solargraph is more than $1,000 cheaper than the basic Aquaracer Solargraph, and now by some distance the most affordable watch in TAG Heuer’s lineup.

Check out the best watches for men. For those who remember the original Formula 1 watches as their first Swiss timepiece, this relaunch is a nostalgic yet forward-thinking revival. Unlike the Kith ...

On the strap and dial is a shared “Kith Heuer” logo—the kind of thing makes purists bristle, and an impossible to ignore reminder that the Formula 1 is coming back not as a strictly in-house ...

TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a team in 1971.

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one [the Mario Kart Limited Edition Tourbillon for £21,250. Oh yeah!

Black and white, blue and red may remain in the brand's core collection, while the other six colors will receive a limited edition. And we have even more good news: Because the classics from the 80s ...

Ronnie Fieg may have just made every horophile of the ‘80s dreams come true. The 42-year-old founder of Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 watch.

There are 10 new watches in total, seven vibrant watches are exclusive to Kith and are limited to 250 pieces each, there are also two Kith exclusive models with steel bracelets, each limited to 350 ...

TAG Heuer has been announced as the official timekeeper for the 2025 Formula 1 season. The brand has a long history with the sport, and returns to replace the outgoing Rolex sponsorship. If you're ...