First, it was the Trump trade; now it's TACO. The new meme, first floated by The Financial Times this month, is making the rounds on Wall Street as a blueprint for playing the stock market in 2025.

On Wednesday, CNBC's Megan Casella asked Trump about the "TACO trade," theory, which has been circulating on Wall Street and was coined by Financial Times columnist Robert Armstrong this month.

First, it was the Trump trade; now it's TACO. The new meme, first floated by The Financial Times this month, is making the rounds on Wall Street as a blueprint for playing the stock market in 2025.

The TACO trade is the new Trump trade. Here's what to know about the meme ruling the stock market. Filip De Mott Updated 28 May 2025 at 0:49 pm ...

The “TACO” label wasn’t just a market meme; it was a direct hit to his brand. Now, analysts are worried that Trump may overcompensate to make sure the TACOTrump label doesn’t stick.

The TACO meme seemed to be on Trump’s mind in July, as he repeatedly insisted that his new tariffs will go into effect on August 1.