The Philadelphia Flyers announced today that for the first time in franchise history, Flyers players' helmets will feature a sponsorship logo, that of Tata Consultancy Services (TCS), the global ...

Having the Tata logo displayed on the Ferrari F1 car is likely to have rub-off benefits for other Tata group firms. TCS was the first Indian company to enter the F1 arena in 2005 when it became ...

TCS had earlier inked a deal with the Italian team in 2005 to provide software solutions beginning 2007. But the Ferrari cars did not sport the TCS logo. F1 is not a new territory for the Indian ...