But ads like the ones created by Swiffer showing women as “filthy” “dirt” reminds us of the oft-quoted saying: One step forward, two steps back.

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted ...

In a new ad spotted this weekend, Swiffer has recast a groundbreaking feminist labor icon in a campaign about cleaning house. The ad features a woman in a strikingly similar pose and style of ...

Swiffer ads demeaning to women; Depicting women as 'dirt' to be picked up is no way to sell mops (Opinion, Jan. 26) Though I understand the writer's concern that the ads for Swiffer seem to ...

The Swiffer Sweeper’s extendable handle makes it ideal for these hard-to-reach areas. Attach a dry pad and use it to dust ceiling corners, light fixtures, and crown molding.

Swiffer Sweepers were released in 2001 and quickly became an incredibly important tool in the household cleaning arsenal, especially for those of us with hardwood floors. The Swiffer Sweeper is ...

In six short months, the ads for the maker of cleaning products have turned them into household names. “I was retired for 30 years, until, at the age of 90, I got swept up in this commercial bit ...

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted ...

At first glance, it seems like a corny attempt by a casting director to create the perfect ad to start an Internet discussion. The Rukavina family is real, however, and has had a career in the media.