Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a ...

The singer previously spoofed Sweeney’s controversial ad by posting a satirical version of the campaign, captioned, “My jeans ...

An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock to spike.

American Eagle stock rallies as the clothing retailer names actress Sydney Sweeney as the face of its fall campaign. But ...

Sydney Sweeney's viral American Eagle campaign has sent the brand’s stock soaring over 22%, fuelled by TikTok buzz and Reddit hype. While many praise the nostalgic vibe, others claim the ad ...

For the retail traders piling in, the investment thesis is simple: They think Sweeney is hot. "I'm going in too, it's a meme world now. 🌎🔥," another Redditor commented.

The campaign, titled "Sydney Sweeney Has Great Jeans," is tailored toward drawing in the brand's Gen Z customer base. The company's stock spiked as much as 12% on Thursday.