“Dammit Wes,” a friend of mine shouted after I handed him my Swarovski binoculars for the first time. On my recommendation, he’d just splashed out $1,200 on some from another brand, and was ...

The Swarovski Optik NL Pure 42 Binoculars are now available in Burnt Orange, bringing a hint of autumnal elegance to these ...

As optics companies race to put electronics in their products and replace traditional glass with digital screens, it’s refreshing to see many brands are investing in heirloom-quality hunting ...

Swarovski has turned up at CES 2024 in Las Vegas with its first ever pair of smart binoculars that will identify the bird you’re looking at. All you have to do is point the gear at a bird and ...

Swarovski CEO Stefan Schwarz says “Since our company was founded in 1949, love of nature and our customers’ wishes have been important sources of inspiration for innovative new products. With our ...

One of them is the Swarovski Optix AX Visio – the brand's first pair of smart binoculars (although not its first; check our Swarovski NL Pure 10x42 review) that, as well as looking great, thanks ...

Swarovski Optik - Binoculars Swarovski's binoculars are designed using the best in mechanics and materials to create reliable optics for a lifetime of use. The Swarovski SLC HD 10x42 Binocular ...

Taking in the view with the Swarovski Optik Companion binoculars while cruising the Chobe River. Photo by Jonny Bierman Desert & Delta boasts a team of 60 guides, of which 21 are women, affectionately ...

The new-look Swarovski is the vision of creative director, Giovanna Engelbert, who was appointed in May 2020, tasked with overseeing the “full creative direction” of the company, including crystals, ...