Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

Fashion and beauty products can also benefit from the ‘mystery.’ More retailers outside the toy business should adopt blind boxes to boost sales, as mystery collectibles continue to capture the ...

As an additional source of revenue and as a marketing tool, also consider making wooden toys and including one wooden toy with each toy box as a surprise bonus gift.