Our opinions are our own. Here is a list of our partners and here's how we make money. Surge pricing is a strategy used by companies to automatically raise prices when demand for a product or ...

The culprit is surge pricing, one of ridehail’s most important and controversial innovations. Customers grumble about higher fares, but Uber and Lyft executives have insisted that surge pricing ...

Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy some refer to as "surge pricing" with ride-sharing companies ...

Examples of surge pricing. Ride-sharing and hospitality: Surge pricing took the world by storm when it was introduced by ride-sharing giants like Uber and Lyft.

Should consumers be worried as surge pricing spreads from ride-sharing to fast food? Have you ever opened a ride-sharing app during peak hours and been surprised by the inflated fares? That's the ...

Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm. Buying a plane ticket the day before you fly is more expensive than buying it six months early. These are surge pricing tactics so ...

Surge pricing can be a headache for those trying to hail Ubers after sporting events or booking a flight after a treacherous weather event. But now, the pricing method is spreading to other places ...

Wendy's will begin experimenting with surge or dynamic pricing by 2025. The restaurant wants to increase prices at times of high demand.

A new report on the state of the fast food world indicates dynamic/surge pricing is on the 2024 radar for brands beyond Wendy's.

Surge pricing could be coming for your Wendy’s chili order. The fast-food chain with a red-headed mascot is leaving some people red-faced after the news that it plans to test “dynamic pricing ...