The culprit is surge pricing, one of ridehail’s most important and controversial innovations. Customers grumble about higher fares, but Uber and Lyft executives have insisted that surge pricing ...

Derik Fay questions whether surge pricing truly benefits consumers or ... Who Resigned From The Washington Post After Trump Cartoon Was Rejected, Wins Pulitzer Prize ...

Should consumers be worried as surge pricing spreads from ride-sharing to fast food? aerial view of line of ubers waiting to enter rideshare lot Have you ever opened a ride-sharing app during peak ...

Our opinions are our own. Here is a list of our partners and here's how we make money. Surge pricing is a strategy used by companies to automatically raise prices when demand for a product or ...

To get it in your inbox, sign up for free, here. New York CNN — There’s nothing new about surge pricing, or “dynamic pricing” as industry proponents call it. When everyone wants tulips at ...

Update as of 2/28/2024: Since the writing of the original article, Wendy’s has officially stated they will not experiment with surge pricing. Wendy’s notes, “We have no plans to do that and ...

(CNN) — Don’t call Wendy’s new pricing plan “surge pricing.” In a blog post on Tuesday, the fast-food chain explained that its test of new menus with prices that change throughout the ...

That’s the power of surge pricing, a dynamic pricing strategy where businesses adjust prices based on real-time demand. While surge pricing was initially popularized by ride-sharing companies li ...