Nintendo has announced a new claymation Mario show that's set to premiere on YouTube. The series, which will feature kid-friendly animated episodes just one-minute in length, will launch alongside a major new push by Nintendo for the kid's product market, with a range of toys, picture books, and more released under a new "My Mario" banner.

Nintendo's next release is a step toward something more game-like, but it's not a traditional Mario title. It's called Hello, Mario! and it's designed to be a nostalgic journey for parents who owned a Nintendo 64.

Nintendo has announced a new free mobile app coming to iOS, Android and the Switch. It’s called Hello, Mario! and was revealed alongside a new collection of Mario-themed products designed for kids and toddlers launching in Japan later this month.