It's such a phenomenon, in fact, that Collins Dictionary has chosen 'brat' as it's 2024 Word of the Year. If that's not icon behaviour, we don't know what is.

Bifurcation is the word of the summer. Or, it’s the word of the summer amongst investors on Wall Street, at least.

Brat summer may be over, but its legacy will now live on forever. The Collins English Dictionary announced on Friday that its' 2024 Word of the Year is "brat," inspired by Charli XCX's album of ...

For instance, the proposed designs for Word and Excel are notably more distinct in this new iteration. This redesign comes more than six years after Microsoft last updated its Office app icons.