The $5 footlong may not be coming back anytime soon to Subway, but the sandwich chain is rolling out a limited-time $6.99 deal that seems aimed at quieting concerns about high menu prices.

Subway said Friday. It marks the company's foray into the value menu wars as fast-food restaurants try to to win back customers who say food prices are too high. The offer, only available for ...

Subway also has been diversifying its menu as the prices of its sandwiches rise. The chain recently started selling $3 Dippers and Sidekick snacks priced between $2 and $5, to target cash ...

The others include McDonald’s, Burger King, Wendy's and Taco Bell, who are trying to retain and attract customers leery of rising prices ... meal deal. Subway will also have a menu of sweet ...

Subway has added a new item to its menu, and yes, it is about a foot long ... "gooey chocolate chips," and is priced at $5, but the price may vary by location.

The $3 rollups are part of its Sidekicks menu ... telling CNN that Subway needs to increase revenue somewhere since fast food customers have begun pushing back on price increases amid overall ...