Nearly 20 years after it launched, Microsoft has updated the Xbox 360’s dashboard with bug fixes and ads encouraging gamers to upgrade.

My guess is that Xbox wanted these ads to be something they don’t have to update for a long time, if ever, so they just slapped a QR code on the dashboard, allowing them to tweak the webpage it ...

Microsoft's new Xbox gaming advertisement infrastructure could help supercharge its $10 billion ad biz with new exposure points.