Not every “Star Wars” or Marvel show is going to convince a lapsed subscriber or a new subscriber to sign up, but both can become a powerful retention play for Disney+.

Hulu is followed by Max, where sitcoms contribute to retaining 9.1% of the platform's subscriber base. However, Max's catalog includes even fewer sitcoms--just 4.2%.

Disney is anticipating its subscriber count to fall tens of millions short of its 2024 target for Disney+ following a series of price hikes for the streaming service, according to a report.