Tesco has released a bizarre Birthday Cake Sandwich modelled on the classic Victoria sponge - but some UK shoppers are sceptical about the supermarket's latest innovation.

Tesco has released a limited edition “birthday cake sandwich”. It’s made with cream cheese and strawberry jam and can be found among the savoury sarnies. It is classified as a meal deal main, despite quite clearly being pudding.

The supermarket giant has released a birthday cake sandwich to celebrate the 30th anniversary of the introduction of the Clubcard