The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets during the playoffs is the word STRAUSS, accompanied by a small logo.

In September, MLB announced it had entered into a leaguewide helmet sponsorship partnership with STRAUSS. It doesn't just cover the big leagues, as the company's logo will be on all helmets in ...

What’s the deal with those Strauss decals on MLB batting helmets? Here's how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future.