Social media usage has typically skewed toward the younger demographic, with 84% of those aged 18 to 29 and 81% of people between 30 to 49 actively using at least one social media site.

Discover the new data on consumer usage of social media platforms. Find out which platform is now No. 1, and how it will impact brands.

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two ...

According to a 2025 study by researchers at Cornell University and Columbia University, 40% of participating children showed ...

Social Media is a constantly evolving medium for those in Gen Z to express themselves and share tidbits of their lives, but sometimes it feels overwhelming to keep up. Iconic social media persona ...

A cross-sectional study showed social media usage among 14-year-olds was related to an increased risk of smoking cigarettes at 17 years, but it did not assess e-cigarette use. About the study ...

Another commonly used term, “problematic social media use,” does not quite capture the depth of difficulties that individuals are experiencing with social media, Oberleitner said.

You may have stopped scrolling your feed to play with your child, but your attention may still be with your social media, not ...

HEALTH Excessive social media use has many of the same effects as substance abuse, says expert How to know if you're addicted — and how to 'detox,' according to a clinical psychologist ...