This case study, a rebranding campaign by Mars Inc., global manufacturer of confections and other food products, revitalizes its long-standing but fading brand —the Starburst candy bar— by fancifully ...

Sparkling Ice, crafted by Talking Rain Beverage Company, today unveiled its Sparkling Ice® STARBURST™ RED PACK, which unites ...

These Starburst Jello shots are a delicious and creamy strawberry Jello shot with the flavor of everyone’s favorite chewy fruit candies. Easy to make and perfect for parties, these are a fun and ...

Classic and thoughtful are just a couple of ways you can describe Sweethearts (aka the “it girl” of Valentine’s Day candy).

Like the STARBURST-inspired Sparkling Ice flavors launched in 2024, the latest flavors capture the creamy taste of the fruit chew candy from the popular STARBURST FaveReds™ pack in the iconic ...