This image provided by Starbucks shows the company's new 40-year anniversary logo, far right, and cups with logos dating back to, from far left, 1971, 1987 and 1992, respectively.

Then in 1987, Starbucks merged with the espresso brand Il Giornale and inspired a new logo. Green became the company's trademark color, the siren got a modern makeover, and the name was shortened ...

Starbucks unveiled a boldly simplified logo yesterday — promptly polarizing both critics and customers. While the brand's iconic mermaid is still intact, gone are the concentric rings that ...

Starbucks, celebrating its 40th anniversary this year, unveiled a new logo Wednesday that brings the iconic green siren out of the circle and drops the words 'Starbucks Coffee.' By Parija Kavilanz ...

STARBUCKS is known for its delicious coffee and eye-catching logo, but it didn’t quite start out that way. While the taste of its coffee and teas has been consistent, the company has made var… ...

Starbucks Corp, the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee", infuriating loyal customers.

If you look closely, you’ll notice one small imperfection. The post The Hidden Detail on the Starbucks Logo You Never Noticed Before appeared first on Reader's Digest.

This logo was first used on Starbucks products in 1987 and became more widely recognizable in the early ‘90s. In its filing with the U.S. District Court, ...

The Starbucks effect: Committed customers don't like logo redesigns, research finds Date: January 12, 2011 Source: Penn State Summary: The negative reaction to Starbucks' redesigned logo by the ...

The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company.