The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company.

Annie: Siren, mermaid, whatever Howie. We think the company and the brand would be served better by getting rid of the word “Starbucks” on every coffee cup. Howard: Oh yeah?

Local businesses have posted a Starbucks logo with a mermaid in the center and flames coming out of the top of it. REUTERS Starbucks has a new name: “Charbucks.” Locals in Taos, New Mexico ...

The logo image — originally a full-bodied, twin-tailed mermaid — conflates with sirens of Greek legend. Terry Heckler, the same partner who thought of the "st" thing, found the image, and its ...