The new logo will begin its gradual rollout in March and mark the company’s 40th birthday. Along with “Starbucks” and “Coffee,” also gone are the black background and white perimeter.

SEATTLE -- Starbucks customers saw something new Tuesday when they sipped their coffee. The Seattle-based company rolled out its new words-free logo Tuesday on all its cups. Signs also changed at ...

(AP) - Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

(AP) - Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...