The variation in size seems to stem from brands determining their own sizing scales, rather than following an industry standard (which does not exist). While we seem to have agreed standards for shoes ...

A high-end retailer, Universal Standard also fills a void by offering upscale clothing for women who wear larger sizes. Jeans are about $90 on average, dresses range from $60 to $180 and blazers ...

We can see size inflation happening over shorter time spans as well; a size 2 in the 2011 ASTM standard falls between a 1995 standard size 4 and 6. (This may also explain why smaller sizes are ...

Lack of standard clothing size that keeps in mind the Indian body structure isn’t just a challenge for shoppers, but also for the apparel export industry. Addressing the Textile Conclave at the ...

The Size India initiative is an effort to establish a standardized size chart for clothing in India. Both international and homegrown brands operating in the country have so far used measurements ...