In December, Jazwares, the parent company of Squishmallows creator Kellytoy, celebrated 100 million in sales. Given the hype around the adorable products, it wasn’t long till Tabitha got sucked in.

Squishmallows are back at McDonald’s right now – here’s how to score one - There will be 12 Squishmallows in the rotation for customers who purchase Happy Meals ...

Squishmallows have—seemingly accidentally—cornered a market full of people old enough to have spending money of their own. Stuffed animals can help people of any age cope with stress and anxiety, ...

But Squishmallows hit a flashpoint when the community expanded to TikTok and as people were seeking any kind of comfort during 2020. (Last year, the toy company Jazwares acquired Kellytoy.) ...

New Squishmallows of Harry Potter, Ron Weasley and Hermione Granger are here just in time for Harry Potter Day. Today is the day to get in the spirit of International Harry Potter Day.

McDonald’s is bringing back a fan-favorite toy in its Happy Meals. The fast food chain will start including Squishmallows in its kids’ meals on Tuesday. The stuffed animals were first introduced as ...

Squishmallows are back at McDonald’s right now – here’s how to score one There will be 12 Squishmallows in the rotation for customers who purchase Happy Meals Brittany Miller ...