Then one day Buffum came to work and handed Reichert a simple, hand-drawn black squirrel silhouette telling him that she had grown up in nearby Easthampton and had never seen a black squirrel ...

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Twenty-two years ago Susan Buffum, then a sales clerk at Conners Inc. in downtown Westfield, created an image that has become the iconic symbol of the city: the black squirrel silhouette.