As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

The U.S.-based retailer boasted in a news release that the new look — its first change since 2008 — reflects its evolution. In its online " brand center ," Walmart applauded its colour palette (true ...

The Walmart spark appears largely the same as before but will play a different role in branding, with wider separation from the Walmart name on assets like storefronts. It’s a move intended to ...

The retail giant, recognized globally for its sprawling stores and iconic yellow spark logo, has introduced a redesigned logo to reflect its modern approach and commitment to evolution.

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...

Walmart's redesigned 'spark,' which is part of this week's new logo launch. (Walmart) The changes may be hard for the "unobservant eye to spot," writes the Fast Company website, while explaining ...