LLC ("Spalding"), of a new partnership between SPALDING®, the leading basketball equipment brand in the world, and SportIQ (SIQ) Basketball, creator of the world's first official size and weight ...

Well now it looks like those roots are going to dig a little deeper as the brand ... a new basketball footwear collection in addition to its pre-existing basketball equipment division. "Spalding ...

Premier basketball equipment brand Spalding and Portland Trail Blazers star Damian Lillard are teaming up to launch a new line of performance basketballs. In 1937, Spalding debuted the first "Last ...

Part of the celebration causes Spalding to open up its wallet by adding a new endorser ... game on and off the [basketball] court," said Kenyatta Bynoe, VP of Global Brand Marketing and ...

In June of this year, Spalding announced the release of the basketball equipment brand ... the line between being a heritage brand and welcoming new fans. “We will continue to invest in ...