Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Served at joints from a Melrose hot spot to a Koreatown cafe, this vibrant powdered green tea has made its way into the ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

Uuganbayar – stock.adobe.com In 2024, major tea brands implemented limits on the amount of matcha customers could buy as consumers drained backstock or faced empty shelves.

Medically reviewed by Aviv Joshua, MS, RDN Matcha and green tea come from the same plant but are grown and prepared differently, making their nutrient profiles slightly different. Matcha offers ...

Matcha is made from shade-grown tea leaves called tencha, which are then ground into a fine, green-colored powder and whisked into hot water. stock.adobe.com Signs plastered to supermarket shelves ...

Consumption of the Japanese green tea powder is skyrocketing — the matcha market was valued at $3.63 billion in 2024 and is projected to climb to $8.67 billion in 2031 — thanks to health ...

Morning beverage of choice: coffee or matcha tea? A study found that the two drink choices come with certain types of characteristics and traits — find out what they are.

Matcha lovers who can't get enough of the green stuff can also take home 50-gram batches for $25. Tea time doesn't end with matcha at KIWA "Korea and Japan, geographically, they are close," Cho said.