We have more on the new Southwest Airlines colorsRebranding, as Southwest sees it, means a company is trying to get away from something unpleasant, like a bankruptcy or poor customer service ...

So-called canyon blue, created for Southwest, is the dominant color in the new paint scheme, a role previously played by gold. The airline's traditional colors of gold, red and orange remain part ...

Southwest Airlines on Monday announced a new logo and aircraft paint job, dubbed Heart.“Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the ...

Southwest Airlines has rolled out another of its special paint schemes or "liveries" as we say in airline-speak. Southwest began flying to New Orleans in 1979, marking the airline's first ...