Earlier this year, the University of South Carolina took heat for a logo redesign of its own. This time it’s the University of South Florida , which last week unveiled a redesigned academic logo of a ...

University of South Florida President Judy Genshaft reveals USF's new academic logo during the annual fall address at the Marshall Student Center on Wednesday, September 5, 2018 in Tampa.

TAMPA, Fla. – University of South Florida President Judy Genshaft unveiled a new logo and new brand theme for the institution on Wednesday. But, it didn't go over well on social media.

Rhea Law and Jeffrey Talley will visit all three campuses on March 21, followed by a round of interviews the next day. The University of South Florida logo is visible from inside the Muma College ...