Toyota swallowed Hino and got the Hilux. Honda was a scrappy little company, but the expectation was it'd fall in line. Soichiro Honda was not a fall-in-line kinda guy. Honda's company began as a ...

Honda is a Japanese multinational corporation founded in 1948 by Soichiro Honda. Originally a motorcycle manufacturer, the company evolved into one of the world's largest automakers, known for ...

It helps to start with a Toyota, a Honda, or a Lexus ... the T360 kei truck, in 1963. Founder Soichiro Honda targeted the American market as the most important nut to crack, leading to generations ...

Honda is rethinking its playbook when it comes to electric vehicles and the software that powers them.Honda says the market ...

This is when Toyota went after Mercedes ... Then, as now, it is a company made in Soichiro Honda's image, and Mr. Honda was an engineer first and foremost. Antonious points out that in the ...

Soichiro Honda started what became Honda Motor Co ... Honda’s plan contrasts with Japanese rival Toyota Motor Corp., which has resisted an all-electric future despite its pioneering Prius ...

A combined company would trail only Volkswagen and Toyota in global sales. Honda was officially founded in 1948 by Soichiro Honda, who took generator engines that the former Japanese imperial army ...

Founder Soichiro Honda targeted the American market as the ... Much like the AWD in Toyota and Mitsubishi hybrids, it will use a motor at the rear to power those wheels. Honda's current system ...

Since Soichiro Honda founded the company that carries his name in 1948, Honda has cranked out reliable econoboxes like the Accord and Civic, and spawned the luxury auto brand, Acura. Honda made ...