So it may come as surprise to hear that when Soichiro Honda chose a bright and cheery red for the company's prototype S360, there was a problem. Red cars were illegal in Japan. According to ...

Since Soichiro Honda founded the company that carries his name in 1948, Honda has cranked out reliable econoboxes like the Accord and Civic, and spawned the luxury auto brand, Acura. Honda made ...

Soichiro Honda was a simple man with a big dream. Even though he passed away in 1991, he lived long enough to turn that dream into one of the world's biggest manufacturers of automobiles ...

For fans of the Japanese auto manufacturer, Honda is a ubiquitous brand that means craftsmanship, consistency, and reliability. With over 75 years of history under its belt, Honda has come a long ...

You know the names and faces of famous race car drivers and brand ambassadors that have helped shape the Honda brand over the years, and you'd recognize the automaker's founder, Soichiro Honda ...

Honda did not invent variable valve timing or variable valve lift. In fact, Cadillac had a driver-operated variable valve timing system in production in 1903, three years before Soichiro Honda was ...