Obama, of course, defined what it means to run a social media-oriented campaign in 2008 — both by being at the right place at the right time and by being effective at using then-new platforms ...

“Social media crushes traditional media right now,” said Fred DeLorey, a Conservative strategist and the former national campaign manager for Erin O’Toole.

Here, members of Forbes Agency Council share 20 critical mistakes advertisers make with social media campaigns. Read on to learn how to avoid the same and focus on what works.

The campaign, dubbed “ Gang Life is No Life,” was launched last July with a series of 15-second ads on social media designed to look like scenes from video game series Grand Theft Auto.

IKEA is launching a 360-degree campaign to highlight the low costs, functionality and versatility of its kitchens and new bathroom line. The brand wants to demonstrate that its products fit into the ...