Snyder's of Hanover X Flying Monkeys presents: Flavour Takes Flight Since 1909, Snyder’s of Hanover® has been a snack favorite, offering delicious pretzels baked in a peanut-free facility.

That fact, which has popped up in web comics and viral tweets, is at the heart of the latest campaign from Snyder's of Hanover.

The third-quarter results included a 35% drop in EBIT to $161m amid a $150m charge of related to the Snyder’s of Hanover trademark. Adjusted EBIT was up 2% at $362m.