The BIC pocket lighter has been a cultural touchstone since it was launched in 1973, when "Flick my BIC" became part of the popular lexicon. The family-owned brand is the market leader and most ...
More from Hollywood Life Willie Nelson Swipes Snoop Dogg's BIC EZ Reach Lighter In A Big Game Ad With Martha Stewart President Snoop Dogg Lives The High Life With His VP Martha Stewart In Skechers ...
See all the commercials that have been released so far below. Willie Nelson is caught borrowing Snoop Dogg's Bic EZ Reach lighter while on Facetime with the rapper and infamous friend, Martha Stewart.
I'm A Very Legal Guy' Snoop Dogg, Willie Nelson And Martha Stewart Light Up On 4/20 With Bic's 'Slow Burn Sessions' — Here's How To Join Them ...