“To really unlock the full potential of AR with glasses is something that’s really exciting to us.” The company also on ...

In 2025, we expect a new set of Ray-Ban Meta AR glasses. According to a rumor, these could include, for the first time, a ...

Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

Snapchat is releasing augmented-reality (AR) glasses to let some content creators put digital creations into the world around them. AR in this case is a mix of computer graphics, such as 3D models ...

When I first encountered a pair of Snap Spectacles around eight or so years ago, they featured little more than a camera set ...

"AR is such a new world still, and I love it," Walton said. "There's a lot more to be explored there than just a tool for marketing." Starting August 1, some Snapchat AR creators who make lenses ...

The lease comes as other tech companies have expanded in downtown Bellevue, providing some cause for optimism in an otherwise ...

They're connected sunglasses that record video snippets that get spared to your Snapchat Memories. Its camera has a 115-degree lens intended to exactly how people see. The glasses will cost $130 ...

Sidhu also showcases the developer version of Snapchat Spectacles ... From AI-driven ad strategies and AR glasses to TikTok’s uncertain future in the US, our interviews with industry leaders ...