Resh Sidhu, co-founder and global director of Snap’s in-house AR shop, Arcadia Creative Studio, discusses the rapid evolution of augmented reality and its impact on brand storytelling. She ...

When I first encountered a pair of Snap Spectacles around eight or so years ago, they featured little more than a camera set ...

Snapchat is releasing augmented-reality (AR) glasses to let some content creators put digital creations into the world around them. AR in this case is a mix of computer graphics, such as 3D models ...

“To really unlock the full potential of AR with glasses is something that’s really exciting to us.” The company also on ...

With Snap’s second generation of camera glasses, the company is refining its vision for Snapchat hardware rather than offering a new one. Snapchat’s poor-selling Spectacles are another bitter ...