The study found that smokers who viewed ads featuring reasons why to quit were substantially more likely to quit smoking after the four-week study period. However, ads with messages about how to ...

But the campaign messages are not persuasive enough. I argue that designing anti-smoking campaign messages ... a South Dakota Department of Health TV ad that asks smokers to rethink the role ...

Anti-smoking television advertisements that appeal to viewers' emotions are more persuasive when they use ... research also has shown anti-smoking TV ads that convey negative emotions such as ...

The kids who are most at-risk for smoking don't consider ... we know that these ads did very well in delivering new news in compelling and persuasive ways. I saw a couple of quotes today from ...

The latest round of government anti-smoking ads targets e-cigarette use for the first time and highlights links to a variety of diseases that aren't typically associated with tobacco use.

"More people die every year from smoking than from murder, AIDS, suicide, drugs, car crashes, and alcohol, combined." Although the starkness of the black-and-white text ads could be persuasive ...

(CBS) Herman Cain said Sunday that a campaign video featuring his campaign manager smoking wasn't intended to promote tobacco use. The ad went viral this month with some 1 million clicks on Cain's ...

That’s where the true power of persuasive advertising lies. At its core, persuasive advertising is about influencing behavior through a mix of emotion, logic and trust. Aristotle laid the ...

Anti-smoking television advertisements that appeal to viewers' emotions are more persuasive when they use ... research also has shown anti-smoking TV ads that convey negative emotions such as ...