YouTube had a strong showing in the second quarter for 2025, with ad revenue for the video platform up 13.1% year-over-year, hitting $9.8 billion. That ad revenue growth was spearheaded by direct ...

Eventually, Google introduced more automation with Smart Shopping campaigns, which allowed advertisers to: Promote products across multiple networks, including Search, Display, YouTube, and Gmail.

YouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like Clorox that are targeted ...

Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory ...