How to Write a Business Introduction. Introductions are an important part of business communication. You see them whenever a company needs to introduce itself or new products to potential customers.

Here’s a sample email for forwarding: Jane, Good to catch up this week–enjoyed hearing about the trip to Iceland. As I mentioned, I’m looking for an introduction to John Smith at XYZ Company.

The executive summary is the first section of your business plan, and it needs to be more than just an introduction. While the summary introduces your business idea, products and management team ...